Big news! Spotify, the music app we all love, and WPP, an advertising company, are teaming up. This team-up is a big deal in the world of digital ads. They’re changing how ads work by putting Spotify’s music platform right into WPP’s tools.
What’s So Special About This Partnership?
This partnership is unique. Spotify will be the first-ever music app to be part of WPP’s stuff. They’ll use Spotify’s data to help companies understand how people listen to music online. This will help those companies make better ads for Spotify users. Such insights highlight the differentiation in Spotify’s approach, setting it apart in direct comparison with other streaming platforms.
What Are They Discovering?
The head of technology at WPP, Stephan Pretorius, says that music is a big part of our lives now. They want to use Spotify’s data with WPP’s tools to make new and cool ways for companies to talk to their customers.
They’re not just looking at numbers, though. They’re also studying how ads on Spotify affect our feelings and memory. They did a study with ads from companies working with WPP, and they found some interesting things. Understanding these nuances goes beyond data, emphasizing the significance of features like “Exclude From Your Taste Profile” in refining user experiences beyond mere statistics.
What Did They Find?
They learned that people really pay attention to ads on Spotify, whether they’re listening to music or podcasts. Ads on Spotify seem to grab our attention more than ads on other platforms. And when we switch from listening to music to hearing an ad, we pay even more attention.
What’s the Goal?
Brian Berner from Spotify says they’ve been working with WPP for a while to help plan ads on Spotify. Now, they want to make the planning even better for WPP’s clients. They’re also planning to teach WPP’s people and clients about making cool ads on Spotify. These initiatives align with Spotify’s Measures Against Boomy, illustrating their dedication to quality and authenticity in the music streaming landscape.
It’s More Than Just Data
This teamwork isn’t just about numbers. They’re also going to teach people how to be creative with ads and give early access to cool research about how people listen to things. By teaming up, Spotify and WPP want to change how companies reach out to people through music and podcasts.
